The declaration could be a promise by The Campaign’s Commonwealth funders, British Wool sellingBoard, Australian Wool Innovation / The Woolmark Company, Cape Wools South Africa and also theCampaign for Wool New Zealand to commit their time, efforts and talent to promoting the naturaladvantages and properties of wool.
Integral to the declaration is that the commitment to upholding and implementing the ‘Five Freedoms of the Sheep’ the strictest standards of animal welfare as embodied within the International Wool Textile Organisation (IWTO) specifications for sheep welfare.
Said Peter Ackroyd, COO Campaign for Wool and President of IWTO, “In subscribing to the Dumfries House Wool Declaration, the wool trade and its members arrange to care concerning the welfare of the wool sheep and also the setting it lives in. This declaration formalizes the standards the entire wool pipeline aspires to.”
His Royal Highness was met with a recognition as he committed to an additional 5 years as Patron of The Campaign for Wool stating: “I am reaching to do everything I probably will to create on the successwe've got achieved, so guaranteeing that wool receives correct recognition for all its terrific, natural attributes.”
The Campaign was begun eight years past to combat tumbling wool costs, declining numbers of sheep and sheep farmers, and an increase in artificial fibres. Since The Campaign began sheep numbers havestable and wool costs have raised, as has morale throughout the trade.
Two hundred delegates and twenty seven speakers representing the entire wool cycle and together withfarmers, wool merchants, carpet makers, established fashion, carpet and interior brands and rising styletalent from The Prince’s Trust attended the event. The programme focused on sustainability, animal welfare and responsible consumerism.
Conference guests at this gathering of international wool consultants, several of whom were IWTO members, enclosed Marks & Herbert Spencer corporate executive Steve Rowe; British designer Sir Paul Smith; Paolo Zegna, chairman of Ermenegildo Zegna; nicholas Coleridge CBE, President of Condécartoonist International and Chairman of The Campaign for Wool; Allan Savory, President and Co-Founder, The Savory Institute; Alan Folwell, Chairman of Adam Carpets; Livia Firth, Founder and inventive Director of Eco-Age and super model David Gandy, the face of Marks & spencer, and Olympic medalist easy lay Whitlock, who performed a routine on a table in an exceedingly Paul Smith wool suit (pictured above).
IWTO was delineated by Secretary General Dalena White, President Peter Ackroyd (also COO of Campaign for Wool), vice president Piercarlo Zedda, money dealer Wolf Edmayr and board memberKlaus Steger.